During this time, TV sets were also making a splash, but the nature of the invention was that they were constantly improving, making older sets obsolete. By the 1950's, "product life spans were no longer left to chance but were created by plan." (pg 113) Electronics were made so that they were generally irreparable if broken, increasing profits for corporations because it forced consumers to go out and buy new ones.
World War II and the postwar period brought synthetic replacement of silk with the chemical invention nylon, and an intense demand for them was established by 1940.
Slade continues, with discussing obsolescence in other part of life such as the housing industry. The invention of cheap, affordable housing with self-amortizing mortgages, were built with all nonessentials completely eliminated. Things such as basements become obsolete. Planned obsoloscence continued well into the 50's and 60's and psychological obsolescence had become the norm.
It is somewhat difficult to deduct what Slade's argument is in this part of the book. It seems like he presents the reader with a sort of time line, that represents
I think that even if planned obsolescence was never planned, constant upgrades in technological products force the consumer to go out and by the new and improved version, because nobody wants to be left behind. On the other hand, it is important to distinguish between products that are made to break, such as the disposable razor that require the buyer to get another batch of razors, and general re-innovation of a product that deems its precedents as obsolete. The latter being much harder to forecast. In my opinion, what Slade is attempting to do is lump those two things together, to give an exaggerated picture of the concerns that obsolescence may bring.
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