For my presentation last Monday, I selected an article from the WSJ titled "Google's Privacy Woes extend to Canada." Here is the link for it: http://online.wsj.com/article/SB10001424052702304510704575562560486919780.html?mod=WSJ_Tech_LEFTTopNews
The article covers recent allegations by Canada's Privacy commission that says Google has violated the privacy of thousands of Canadians when it "inadvertently" collected infortmation from unsecured wireless networks while it was taking pictures of city streets for its Google Maps services.I briefly explained how the process of street view mapping works; Google hires drivers that prop a camera on top of the car that take 360 degree view pictures. In this process though, it somehow picked up personal info such as email addresses, email usernames, passwords, and even certain individuals' medical conditions. This isn't even the first time that Google has run into trouble, not only with privacy, but more specifically the street mapping service. In Germany, there were reports of residential homeowners wanting to opt out of being in Google's street view.
What's interesting though, is that Canada's privacy commission did not have an explosive response. The nation's privacy commissioner has simply asked Google to boost privacy training for all its employeees, and to delete any data that has been collected. No compensation fees had to be paid inside or outside a court of law. This relatively minor response, minimal news coverage, and Google's relatively unaffected share price all point to the fact that people are becoming more tolerant of the manner in which Google collects its information for advertisement purposes. After asking the class for thoughts, people mentioned times when their information was unwillingly collected as well. We then continued to discuss how this era of advertisement is becoming more and more personal. It's very feasible that sometime in the future you can walk past a restaurant and receive a text message that can say "Come in and try our special of the day, John!"
Advertising is Google's #1 source of revenue, so when they grant companies access to personal individual information regarding tastes, likes etc. they can achieve a much more efficient effect in terms of reaching out to their target audience. They can avoid people who don't like their product and bombard those that do with coupons, developments and more. Google is a company's direct path in doing so. And Google has been collecting information for so long, with even its CEO admitting that Google is creepy, that people are basically being more confortable with it.
No comments:
Post a Comment